Product Management Associate Product Manager (Mumbai, India)

Siteplug founded in 2015, is a business unit owned and operated by Affinity, an advertising technology holding company. SitePlug drives digital transactions for brands by correcting user navigation errors globally, thereby solving a marketer’s problem.

Users make spelling errors while entering website addresses or while they are searching for brands in the browser. These errors can drive users off course and they could end up on a competitor brand’s website or get infected with viruses by look-alike websites. Our proprietary tech auto-corrects these errors and redirects users safely to where they really intended to go in the first place. Our tech eliminatesthe friction brands face in attracting high intent consumers (who have been influenced by the brands communication on TV, Radio, Outdoor, Print, etc.).

SitePlug is trusted by over 1,000 brands globally for whom we are bringing back transaction’s worth over $100Mn annually, which could have been potentially lost to competing brands. SitePlug’s vision is to enhance safer and faster browsing for internet users globally.

The Job: You will contribute towards product development. Help define features and processes, drive projects end-to-end, collaborate with various teams to implement solutions for our Advertising and Monetization Products. You must understand Online Advertising industry in order to assess and recommend new product features for our rapidly growing business. You will work closely with internal marketing, sales, operations, development and other functional units in order to successfully manage and coordinate all products and features releases. You will have frequent opportunities to influence significant decisions. Our Search Product SiteSuggest helps over 100 Mn users globally navigate to their desired websites with no friction. The product deals with billions of search queries in various languages from around the world. The person will be responsible for improving search product experience for millions of users globally. The ideal candidate is someone who has rich experience in building such consumer facing web search experience products.


  • Understand user needs, gather requirements, create roadmaps and work with engineers to launch new products and features.
  • Contribute in defining product roadmap, product strategy, product features, product delivery, and product quality.
  • Work with technology, product and business teams to enhance commercial value of the product by building/updating product features.
  • Understand existing use cases of search & develop strategies to improve search relevance.
  • Analyzing data, building taxonomy, keyword based textual search, location-based prioritization, creating knowledge graphs, etc
  • Handle all product releases from development to post-sales support
  • Define and monitor relevant metrics to keep track of product growth
  • Develop reference documentation for product related internal and external processes
  • Take charge of implied processes associated with market research, feasibility study, feature freeze, development coordination, and future enhancements
  • Understand data thoroughly and have insights about the various business use cases. Support customer-facing teams with data insights, reports, analysis, and actionable recommendations
  • Gather competitive industry and market analysis to understand customers’ needs, current trends and partnership opportunities.
  • Apply innovative ideas and concepts to improve product features and product performance.
  • Be a trusted advisor and thought partner, providing deep analysis of data and help define and conduct pilot tests.

Required Skills

  • 2-5 years of product development and product management experience in creating Web and Mobile products and services.
  • Understanding Search product and user’s text search patterns on internet.
  • Understanding of DATA - data collection, data mining, data cleansing, analyzing datasets and reshaping unstructured/ raw datasets and managing huge structured datasets.
  • Have experience creating products from scratch with strong understanding of User Experience,feature planning, requirements gathering and process management.
  • Expertise with Interaction Design and ability to align UX with product management and decision making based on UI/UX.
  • Proven ability to influence cross-functional teams without formal authority, working with both developers and business facing teams to implement new products.
  • Excellent communication skills, interpersonal and presentation skills with ability to tailor technical information for different audiences. Excellent teamwork skills, ability to self-start, share insights, ask questions, and report progress
  • Flexibility to work in a fast-paced and highly dynamic environment.
  • Advanced project management and risk management skills.
  • High attention to detail.

Additional Desired Skills:

  • Bachelor’s / Master’s Degree in Computer Science or Engineering or a related technical field.
  • Experience working with Online Advertising related products or services.
  • An understanding of software development lifecycles.
  • Knowledge of HTML5 and CSS3.
  • Knowledge of programming languages (Note: You are not required to code)
  • Usability testing for Web-based applications and mobile applications.
  • Strong enthusiasm in solving messy problems with good solution design skills.
  • Ability to grasp emerging technical standards.
  • You need to be Self-motivated, organized, independent
  • Added advantage if you have exposure to managing products catering to millions of users, managing product features built for both web and mobile technologies. Exposure with a popular internet property or a large mobile product is a plus.


  • Young, Dynamic, Competitive work environment
  • 5-day work week
  • Casual dress code
  • Allowances (medical, maternity, etc.)
  • Bonus- Performance, Referral, Marriage & Child
  • Big Results = Big Rewards
  • Daily Recreational Activities organized by WeWork Community (Stand Up shows, Yoga Classes, Dance Classes, Training Programmes, etc.)

About Us

About Affinity
Affinity is an ad tech company which creates user engagement products (branding and performance) for digital media. It is in the business of creating sustainable and scalable advertising/media products with special attention to user experience. Established in 2014, Affinity is now a 140+ employee company that operates 5 business units, namely - mCanvas, VEVE, Siteplug, & Yield Solutions. For more information, visit

To apply, please send your resume to