Established in 2006, Affinity is an advertising technology holding company which ideates, invests and develops businesses around the intersection of advertising, media and technology. We’re a team of 150+ passionate advertising and technology nerds across 5 business units:
mCanvas (experiential mobile advertising in India)
Siteplug (driving transactions by autocorrecting consumer navigational errors)
VEVE (media products for OEMs, Telcos and Browsers)
OneDash.ai (digital ad operations assistant)
Yield Solutions (Monetization of standard banners and video)
We solve unique digital advertising and media problems globally by building scalable technology and creating proprietary and thrilling advertising experiences for brands with its key focus on User Experience. For more about us, visit www.affinity.com .
The Director of UX is the guardian of advertising user experience of all Affinity ad products which deliver ads to over 500 Mn users globally (mainly in US, IN, DE, UK, ID). The mission of the job is to ensure that users experience friendly, non-interruptive, useful and smooth ads. To that end, weave the fabric of ‘design thinking’ across teams, by carrying out training sessions, mentor product managers, create user flows, build wireframes, high & low fidelity prototypes and the creation of new concepts. Partner closely with product owners, usability testing leads, and engineers to enhance the overall quality, value, and experience of our products.
The Director of UX is also a ‘numbers nerd’ in addition to being a ‘UX nerd’. All enhanced ad experiences have to be measured for user satisfaction by crunching data. An ever evolving framework needs to be designed and developed to ensure this.
The Director of UX is also expected to drive relevant software adoption and keep up with the latest developments in User Experience.
The Director of UX is also expected to assist current marketing teams with company communication across our owned and operated websites and apps.
Affinity is an ad tech company which creates user engagement products (branding and performance) for digital media. It is in the business of creating sustainable and scalable advertising/media products with special attention to user experience. Established in 2014, Affinity is now a 140+ employee company that operates 5 business units, namely - mCanvas, VEVE, Siteplug, OneDash.ai & Yield Solutions. For more information, visit www.affinity.com.