Creative Executive, Content Writing (Mumbai, India)

Established in 2006, is an advertising technology holding company which ideates, invests and develops businesses around the intersection of technology, media and advertising. It today operates 5 different business units – mCanvas, Siteplug, VEVE, and Yield Solutions. We solve unique digital advertising and media problems globally by building scalable technology and creating proprietary and thrilling ad/media experiences for brands with its key focus on User Experience.

At Affinity, we believe that our employees are its most important assets & hence we strive towards providing a conducive work environment, which is flexible, professional, prospering, stable, innovative, and truly international in scope. If you wish to build a career with a thriving, fast-paced, and cutting-edge technology company that offers personal & professional growth, we sure do want to hear from you.

Engaging writing, grammar skills, and an exceptional track record of success in creating/curating creative content is a prerequisite. You are independent, adaptable, and able to channel the brand into a fun, relatable, identifiable, and shareable written voice. You also back your work with data and best practices and know-how to optimize for monetization. You have a creative voice that can adapt itself to a variety of platforms and content types while staying true to the brand’s tone of voice.

Candidates with relevant writing/freelancing experience for the US audience is a huge plus. 


  • Writing fun, informative and shareable articles around Lifestyle, Health, Travel, Food, Fashion, etc. to drive significant page-views and optimize average time spent on the website
  • Research/ plan content ideas to build a smooth ongoing content/social calendar
  • Owning all aspects of article production, including pitching, researching, packaging, and publishing 
  • Build and engage a trusting audience for different age groups around the website
  • Understand data and analytics to optimize articles for performance, and help the team build best practices on both creative and SEO fronts
  • Conceptualize and convey image, illustrations, and graphic requirements to the design team

Required Skills

  • Engage audiences with your writing and expression 
  • Super active on the Internet and Social Media
  • Know what's trending before you know it's your friend's birthday
  • Are a proud millennial, well-versed with Internet culture
  • Channel your inner Sherlock Holmes when you research
  • Are versatile and can write around entertainment, lifestyle, travel, and more!
  • Are data-driven with an intuition for what works
  • Have a sound understanding of SEO writing
  • Have published work/portfolio of similar content


  • Young, Dynamic, Competitive work environment
  • 5-day work week
  • Casual dress code
  • Allowances (medical, maternity, etc.)
  • Bonus- Performance, Referral, Marriage & Child
  • Big Results = Big Rewards
  • Daily Recreational Activities organized by WeWork Community (Stand Up shows, Yoga Classes, Dance Classes, Training Programmes, etc.)

About Us

About Affinity
Affinity is an ad tech company which creates user engagement products (branding and performance) for digital media. It is in the business of creating sustainable and scalable advertising/media products with special attention to user experience. Established in 2014, Affinity is now a 140+ employee company that operates 5 business units, namely - mCanvas, VEVE, Siteplug, & Yield Solutions. For more information, visit

To apply, please send your resume to