Marketing Manager, Marketing (Mumbai, India)

OneDash.ai is an outsourced ad operations service backed with a smart data platform for digital content publishers to consolidate, optimize and increase advertising revenue across formats, platforms and devices.OneDash.ai is changing the way digital content publishers look at their ad revenue data and take business decisions. We are a bunch of technology-driven mavens that are on a mission to make the life of a digital content publisher easy by providing a one stop solution to all ad operations needs.

For over 10 years, YieldSolutions has been helping publishers with a single mission to increase their revenue. YieldSolutions's AI based product formulated by a team of Ad ops experts aggregates and learns various exchanges performance data at a granular level and defines the optimum price floors for publishers inventory. YieldSolutions also offers additional products & services to boost revenue such as Header Bidding, High Viewability Refresh, Managed Ad Ops & innovative ad formats.

We’re looking for a Marketing leader who can lead the B2B marketing function and achieve our annual business objectives. This person will work closely with top management to chart out the marketing goals that result in driving brand awareness (top of mind recall amongst marketers and publishers), lead generation (ROI) and establish the business units as thought leaders in the industry. 

Responsibilities

  • Manage the brand identities for YieldSolutions.ai and Onedash.ai
  • Develop and execute marketing plans region-wise (US, Europe, India, and APAC), Events, Social Media, Digital Marketing, Emailers, Content Marketing and PR
  • Design, Develop and Distribute all brand communication – on the website, collaterals, PPTs
  • Create original content stories for the brand - case studies, videos, whitepapers, webinars, podcasts and blog.
  • Identify new marketing avenues to promote the brand.
  • Work with the various business heads to help them achieve sales goals.
  • Deliver ROI focused measurement and reporting for all executed campaigns

Requirements

  • 4-5 years of overall experience with at least 2-3 years in B2B Marketing
  • Post-graduate in Marketing/Communications
  • Prior experience of marketing products to businesses in United States, Europe, APAC and India 
  • Excellent communication and analytical skills 
  • Knowledge of marketing tools such as CRM, Google Analytics, Ad Words, Facebook, LinkedIn, Email platforms (like MailChimp), etc

Benefits

  • Young, Dynamic, Competitive work environment
  • 5-day work week
  • Casual dress code
  • Allowances (medical, maternity, etc.)
  • Bonus- Performance, Referral, Marriage & Child
  • Big Results = Big Rewards
  • Daily Recreational Activities organized by WeWork Community (Stand Up shows, Yoga Classes, Dance Classes, Training Programmes, etc.)

About Us

About Affinity
Affinity is an advertising technology company which operates 5 unique business units - mCanvas, Siteplug, VEVE, OneDash.ai and Yield Solutions. We solve unique digital advertising and media problems globally by building scalable technology and creating proprietary and thrilling ad/media experiences for brands with it's key focus on User Experience. 

To apply, please send your resume to careers@affinity.com