Product Management Product Manager (Mumbai, India)
Siteplug and VEVE are business units owned and operated by Affinity.

Siteplug is a business unit owned and operated by Affinity. Siteplug proprietary technology enhances user experience for online search products such as search engines, browsers, keypads, launchers and various other mobile applications by recommending or redirecting the consumer to the most relevant website.

VEVE is a business unit owned and operated by Affinity. VEVE is a performance marketing platform with its primary focus to connect brands to OEMs and Browsers through unique ad formats.

Your core job is to create new tech products which add value to our advertising businesses – Veve, SitePlug,, mCanvas and Yield Solutions. Your initial focus will be to play this role in the Veve and SitePlug businesses.


  • Convert problem statements into products and features. You will be expected to drive this end-to end.
  • Define product features and requirements.
  • Collaborate with development, operations, sales and marketing teams to deploy the products and features.
  • Build products as per global tech standards for design, efficiency and usability.
  • Define relevant metrics to measure the success for each product or feature, and keep a close track of KPIs.
  • Analyze data on consumer behaviour with our products and identify ways to improving engagement and revenue.
  • Measure value added by the product and features developed.
  • Manage the life cycle of the products you build.
  • Develop documentation for product and feature releases for internal teams and clients.
  • Take charge of implied processes associated with market research, feasibility study, feature freeze, development coordination, and future enhancements.
  • Apply innovative ideas and concepts to improve product features and product performance. Be a trusted advisor and thought partner who makes recommendations on the back of data

Required Skills

  • 5-9 years of product development and product management experience in creating Web and Mobile products and services.
  • Have experience creating products from scratch with strong understanding of User Experience, feature planning, requirements gathering and process management.
  • Expertise with Interaction Design and ability to align UX with product management and decision making based on UI/UX.
  • Proven ability to influence cross-functional teams without formal authority, working with both developers and business facing teams to implement new products.
  • Excellent communication skills, interpersonal and presentation skills with ability to tailor technical information for different audiences.
  • Excellent teamwork skills, ability to self-start, share insights, ask questions, and report progress.
  • Flexibility to work in a fast-paced and highly dynamic environment.
  • Advanced project management and risk management skills.
  • High attention to detail.

Desired Skills

  • Bachelor’s / Master’s Degree in Computer Science or Engineering or a related technical field.
  • Experience working with Online Advertising related products or services
  • An understanding of software development lifecycles.
  • Knowledge of HTML5 and CSS3.
  • Knowledge of programming languages (Note: You are not required to code).
  • Usability testing for Web-based applications and mobile applications.
  • Ability to grasp emerging technical standards.
  • You need to be Self-motivated, organized, independent.
  • Added advantage if you have exposure to managing products catering to millions of users, managing product features built for both web and mobile technologies. Exposure with a popular internet property or a popular mobile product is a plus.


  • Young, Dynamic, Competitive work environment
  • 5-day work week
  • Casual dress code
  • Perks - Medical insurance, Maternity and Paternity leave, Performance bonus, Employee Referral bonus, Marriage & Child Bonus
  • Big Results = Big Rewards
  • Daily Recreational Activities organized by WeWork Community (Stand Up shows, Yoga Classes, Dance Classes, Training Programmes, etc.)

About Us

About Affinity
Affinity is an ad tech company which creates user engagement products (branding and performance) for digital media. It is in the business of creating sustainable and scalable advertising/media products with special attention to user experience. Established in 2014, Affinity is now a 140+ employee company that operates 5 business units, namely - mCanvas, VEVE, Siteplug, & Yield Solutions. For more information, visit

To apply, please send your resume to