Business Development Specialist, Publisher Acquisition (Mumbai, India)

OneDash.ai is changing the way digital content publishers look at their ad revenue data and make business decisions. We are a bunch of technology-driven mavens that are on a mission to make the life of a digital content publisher easy by providing a one stop solution to all ad operation’s needs.

OneDash.ai is an outsourced ad operations service backed with a smart data platform for digital content publishers to consolidate, optimize and increase advertising revenue across formats, platforms and devices.

We are seeking for a well-connected Publisher Growth/Acquisition expert to handle acquiring new digital content publishers primarily in India followed by APAC. The candidate will join our team remotely [till normal office re-opens] and should have at least 3-6 years of experience in online media, publisher management, SAAS sales, agency sales, and content recommendation platforms.

This job might be for you if:

  • You are a data-driven digital marketer with basic knowledge of RTB/Programmatic Display (Mobile and Desktop, SiteScout, The Trade Desk, Google Display Network) Native Advertising(Revcontent, Content.ad) and Paid Social channels (Facebook, Instagram, Twitter).
  • You enjoy Publisher Recruitment and Management - willing and able to proactively recruit new publishers on an ongoing basis to drive growth and optimize delivery and campaign performance.
  • You pay attention to all of the details. As far as you’re concerned, anything worth doing is worth doing right, every single time.
  • You think on your feet. You like learning new things, and you can learn quickly. When best practices change, you know how to roll with the punches.
  • You enjoy solving problems. You love taking on difficult challenges and finding creative solutions and can move quickly and pivot based on what the data says.

Responsibilities

  • Prospect and define growth markets and new verticals focusing on. Prospect, acquire and grow relationships with SMB Digital content publishers in the India market.
  • Handle and follow up with all kinds of leads, incoming and by prospect.
  • Gather & share market/publisher insights and work closely with the Product and Account Management team to develop strategies, pre-sale proposals and identify upsell/cross-sell opportunities.
  • Offer prospects the best solutions to add new revenue & performance enhancement based on their business goals.
  • Manage the relationship with external partners and successfully execute long term partnerships.
  • Maintain and expand your network of CEOs, CMOs, CTOs, CROs and other relevant stakeholders within the publisher market.
  • Hand over to Key Account Managers and advise in the onboarding of new clients
  • Monitor publisher performance on a day to day basis, and liaise with the Account Management team to deliver revenue growth to the publishers.
  • Track and manage publisher acquisition pipeline and account activities in Freshsales CRM.
  • Assist with critical requests or issue escalations as needed.
  • Develop a trusted advisor relationship with key publishers.
  • Manage and build relationships with our existing publisher accounts.
  • Enable our publishers to maximize their revenue using OneDash.ai’s products and services.
  • Lead day to day communication with Publishers by providing them with assistance with a focus on client retention, growth, and satisfaction.
  • Grow the OneDash.ai network further in the India region.
  • Work with the management to launch new ad products.

Required Skills

  • 3-6 years of online-centric experience in Digital content publisher Acquisition / Management in India along with an established network/connection within the digital content publishing domain.
  • 2+ years of experience selling SAAS solutions.
  • Experience in building relationships with both internal and external partners.
  • Highly organized and focused multi-tasker with strong attention to detail.
  • Ability to creatively and strategically sell, with strong analytical and project management skills with experience in reporting as well as presenting data to the management team and stakeholders
  • Excellent client service and presentational skills, and strong negotiation.

Additional Desired Skills

  • Sales experience and/or connections with various Ad agencies.
  • Connection with various Channel partners/Marketing agencies

Benefits

  • Young, Dynamic, Competitive work environment
  • 5-day work week
  • Casual dress code
  • Allowances (medical, maternity, etc.)
  • Bonus- Performance, Referral, Marriage & Child
  • Big Results = Big Rewards
  • Daily Recreational Activities organized by WeWork Community (Stand Up shows, Yoga Classes, Dance Classes, Training Programmes, etc.)

About Us

About mCanvas
mCanvas is an experiential storytelling platform that helps brands emotionally connect with their audiences on small screens. Our mobile ads and content marketing solutions make experiences interactive and memorable by etching phone sensors and device features in to the brand narrative. mCanvas is creating 'wow' moments every day by reinventing formats, building tools and providing a marketplace (of 70+ publishers like Moneycontrol, RepublicWorld, TheHindu, ScoopWhoop, and SportsKeeda) to run these experiences at scale. To see our award-winning work and learn more visit mCanvas.com

About Affinity
Affinity is an ad tech company which creates user engagement products (branding and performance) for digital media. It is in the business of creating sustainable and scalable advertising/media products with special attention to user experience. Established in 2014, Affinity is now a 140+ employee company that operates 5 business units, namely - mCanvas, VEVE, Siteplug, OneDash.ai & Yield Solutions. For more information, visit www.affinity.com.

To apply, please send your resume to careers@affinity.com