Creative Sr. Manager of User Engagement. (Mumbai, India)

VEVE is a business unit owned and operated by Affinity. VEVE is a performance marketing platform with its primary focus to connect brands to OEMs and Browsers through unique ad formats. To keep with our fast-paced growth, we are looking to hire experienced individuals who have deep experience in the field of ad tech and connections with Indian brands.

The Engagement lead will manage all our creatives across all the ad formats for VEVE and Siteplug business units. You will be responsible to drive and improve user engagement rates, analyze data and derive trends and insights.

As the Manager – Engagement you will be responsible for handling all the parts of the creative department ranging from the ad copy to the graphics and layout of brand creatives.

Responsibilities

  • Demonstrate strong sense of design and understanding of UI across mobile, digital, web media platforms.
  • Analyze data and derive trends to ensure all design enhancements comply to strict usability guidelines and user-centric best practices
  • Enhance creative concept, UI and navigation design for web sites, online advertising and mobile.
  • Execute top-quality design from concept to delivery complying with brand standards.
  • Responsible for writing ad copies and must have proficiency with google ad words.
  • Strong understanding of ad copy optimization on Google and Facebook
  • Hands-on experience with tools like Photoshop, Canva, Dreamweaver or any other design tools.
  • Take charge of making creatives for different brands across the globe
  • Leading brainstorming sessions with team members to cultivate ideas for new advertising campaign concepts, including content and design elements.
  • Stay up-to-date on latest software, design and advertising trends to help strengthen design team.

Required Skills

  • 5-7 years of work experience
  • Excellent verbal and written communication skills
  • Expertise with standard digital design tools, including Adobe Photoshop, Canva, Sketch etc.
  • Strong knowledge of current digital design best practices and user -centered design
  • A good understanding of UI principles and proven digital content skills.
  • Strong portfolio showing the breadth of digital design capabilities.

Benefits

  • Young, Dynamic, Competitive work environment
  • 5-day work week
  • Casual dress code
  • Allowances (medical, maternity, etc.)
  • Bonus- Performance, Referral, Marriage & Child
  • Big Results = Big Rewards
  • Daily Recreational Activities organized by WeWork Community (Stand Up shows, Yoga Classes, Dance Classes, Training Programmes, etc.)

About Us

About Affinity
Affinity is an ad tech company which creates user engagement products (branding and performance) for digital media. It is in the business of creating sustainable and scalable advertising/media products with special attention to user experience. Established in 2014, Affinity is now a 140+ employee company that operates 5 business units, namely - mCanvas, VEVE, Siteplug, OneDash.ai & Yield Solutions. For more information, visit www.affinity.com.

To apply, please send your resume to careers@affinity.com