Marketing VP, Marketing (Mumbai, India)

Established in 2006, Affinity is an advertising technology holding company which ideates, invests and develops businesses around the intersection of advertising, media and technology. We’re a team of 150+ passionate advertising and technology nerds across 5 business units: mCanvas (experiential mobile advertising in India) Siteplug (driving transactions by autocorrecting consumer navigational errors)VEVE (media products for OEMs, Telcos and Browsers) (digital ad operations assistant) Yield Solutions (Monetization of standard banners and video)

We solve unique digital advertising and media problems globally by building scalable technology and creating proprietary and thrilling advertising experiences for brands with its key focus on User Experience. For more about us, visit

About the Job: We're looking for a Marketing leader who can lead the B2B marketing function and achieve our annual business objectives. This person will work closely with top management to chart out the marketing goals that result in driving brand awareness (top of mind recall amongst marketers and publishers), lead generation (ROI) and establish the business units as thought leaders in the industry.


  • Manage the brand identities for SitePlug and VEVE
  • Develop and execute marketing plans region-wise (US, Europe, India, Israel and Indonesia)
  • Events, Social Media, Digital Marketing, Emailers, Content Marketing and PR
  • Design, Develop and Distribute all brand communication – on the website, collaterals, PPTs
  • Create original content stories for the brand - case studies, videos, whitepapers, webinars, podcasts and blog.
  • Identify new marketing avenues to promote the brand.
  • Work with the various business heads to help them achieve sales goals.
  • Deliver ROI focused measurement and reporting for all executed campaigns

Required Skills

  • 10+ years of overall experience with at least 5+ years in B2B Marketing
  • Post-graduate in Marketing/Communications
  • Prior experience of marketing products to businesses in United States, Europe, APAC and India
  • Excellent communication and analytical skills
  • Knowledge of marketing tools such as CRM, Google Analytics, Ad Words, Facebook, LinkedIn, Email platforms (like MailChimp), etc


  • Young, Dynamic, Competitive work environment
  • 5-day work week
  • Casual dress code
  • Allowances (medical, maternity, etc.)
  • Bonus- Performance, Referral, Marriage & Child
  • Big Results = Big Rewards
  • Daily Recreational Activities organized by WeWork Community (Stand Up shows, Yoga Classes, Dance Classes, Training Programmes, etc.)

About Us

About Affinity
Affinity is an ad tech company which creates user engagement products (branding and performance) for digital media. It is in the business of creating sustainable and scalable advertising/media products with special attention to user experience. Established in 2014, Affinity is now a 140+ employee company that operates 5 business units, namely - mCanvas, VEVE, Siteplug, & Yield Solutions. For more information, visit