Marketing Director, Marketing (Mumbai, India)

Siteplug are business unit of Affinity.

Siteplug’s is a performance marketing platform that works on content to commerce to drive direct sales for brands. It other solutions include browser autocorrection, thereby preventing loss of business to competitors and wastage of offline media budgets. Its proprietary technology enhances user experience for online search products such as search engines, browsers, keypads, launchers and various other mobile applications by recommending or redirecting the consumer to the most relevant website. More details on www.siteplug.com .

About the Job: We’re looking for a Marketing leader who can lead the B2B marketing function and achieve our annual business objectives. This person will work closely with VP marketing of Affinity Global to chart out the marketing goals that result in driving brand awareness (top of mind recall amongst marketers and publishers), lead generation (ROI) and establish the business units as thought leaders in the industry across geographies.

Responsibilities

  • Manage the brand identities for SitepPlug
  • Develop and execute marketing plans region-wise (US, Europe, India, Israel and Indonesia)
  • Events, Social Media, Digital Marketing, Emailers, Content Marketing and PR
  • Design, Develop and Distribute brand communication – on the website, marketing collaterals, PPTs
  • Organize 1st party events and participate in 3rd party events to promote business
  • Create original content stories for the brand - case studies, videos, whitepapers, webinars, podcasts and blog.
  • Identify new marketing avenues to promote the brand.
  • Work with the various business stakeholders to help them achieve sales goals.
  • Deliver ROI focused measurement and reporting for all executed campaigns

Required Skills

  • 8-10 years of overall experience with at least 4-5 years in B2B Marketing
  • Post-graduate in Marketing/Communications
  • Prior experience of marketing products to businesses in United States, Europe, APAC and India
  • Excellent communication and analytical skills
  • Knowledge of marketing tools such as CRM, Google Analytics, Ad Words, Facebook, LinkedIn, Email platforms (like MailChimp), etc
  • Ability to go the extra mile and come up with out of box marketing ideas and solutions

Benefits

  • Young, Dynamic, Competitive work environment
  • 5-day work week
  • Casual dress code
  • Allowances (medical, maternity, etc.)
  • Bonus- Performance, Referral, Marriage & Child
  • Big Results = Big Rewards
  • Daily Recreational Activities organized by WeWork Community (Stand Up shows, Yoga Classes, Dance Classes, Training Programmes, etc.)

About Us

About Affinity
Affinity is an ad tech company which creates user engagement products (branding and performance) for digital media. It is in the business of creating sustainable and scalable advertising/media products with special attention to user experience. Established in 2014, Affinity is now a 140+ employee company that operates 5 business units, namely - mCanvas, VEVE, Siteplug, OneDash.ai & Yield Solutions. For more information, visit www.affinity.com.