Marketing Director, Marketing (Mumbai, India)

Siteplug are business unit of Affinity.

Siteplug’s is a performance marketing platform that works on content to commerce to drive direct sales for brands. It other solutions include browser autocorrection, thereby preventing loss of business to competitors and wastage of offline media budgets. Its proprietary technology enhances user experience for online search products such as search engines, browsers, keypads, launchers and various other mobile applications by recommending or redirecting the consumer to the most relevant website. More details on .

About the Job: We’re looking for a Marketing leader who can lead the B2B marketing function and achieve our annual business objectives. This person will work closely with VP marketing of Affinity Global to chart out the marketing goals that result in driving brand awareness (top of mind recall amongst marketers and publishers), lead generation (ROI) and establish the business units as thought leaders in the industry across geographies.


  • Manage the brand identities for SitepPlug
  • Develop and execute marketing plans region-wise (US, Europe, India, Israel and Indonesia)
  • Events, Social Media, Digital Marketing, Emailers, Content Marketing and PR
  • Design, Develop and Distribute brand communication – on the website, marketing collaterals, PPTs
  • Organize 1st party events and participate in 3rd party events to promote business
  • Create original content stories for the brand - case studies, videos, whitepapers, webinars, podcasts and blog.
  • Identify new marketing avenues to promote the brand.
  • Work with the various business stakeholders to help them achieve sales goals.
  • Deliver ROI focused measurement and reporting for all executed campaigns

Required Skills

  • 8-10 years of overall experience with at least 4-5 years in B2B Marketing
  • Post-graduate in Marketing/Communications
  • Prior experience of marketing products to businesses in United States, Europe, APAC and India
  • Excellent communication and analytical skills
  • Knowledge of marketing tools such as CRM, Google Analytics, Ad Words, Facebook, LinkedIn, Email platforms (like MailChimp), etc
  • Ability to go the extra mile and come up with out of box marketing ideas and solutions


  • Young, Dynamic, Competitive work environment
  • 5-day work week
  • Casual dress code
  • Allowances (medical, maternity, etc.)
  • Bonus- Performance, Referral, Marriage & Child
  • Big Results = Big Rewards
  • Daily Recreational Activities organized by WeWork Community (Stand Up shows, Yoga Classes, Dance Classes, Training Programmes, etc.)

About Us

About Affinity
Affinity (, established in 2006, is an advertising technology holding company which ideates, invests and develops businesses around the intersection of technology, media and advertising. It today operates 5 different business units – mCanvas (, SitePlug (, VEVE (, Yield Solutions ( and OneDash (

We are a company, which realizes that its employees are its most important assets & hence we strive towards providing a conducive work environment, which is flexible, professional, prospering, stable, innovative and truly international in scope. If you wish to build a career with a thriving, fast-paced and cutting-edge technology company that offers personal & professional growth, we sure do want to hear from you!