Operations Manager, Programmatic Media Buying (Mumbai, India)

VEVE is a business unit owned and operated by Affinity. VEVE is a performance marketing platform with its primary focus to connect brands to OEMs and Browsers through unique ad formats. To keep with our fast-paced growth, we are looking to hire experienced individuals who have deep experience in the field of ad tech and connections with Indian brands.

Responsibilities

  • Build digital marketing roadmap & proposals involving DV360 for clients which includes awareness & acquisition campaigns, remarketing campaigns, app installs and video branding, etc.
  • Create different ad tags/ floodlight tags in CM / DV360 for tracking campaign conversions, audience activity and integration of different platforms to import / export audiences and conversions
  • Collaborate with other internal teams to get implementation of tracking mechanism completed
  • Monitor account daily and monthly with respect to budget caps, campaign pacing, lost bidding, impression share, and other important account metrics to carry out optimization strategies
  • Provide support to creative design team with ideas for creative copy and graphical ad templates including VAST, Rich Media, HTML 5, static display creatives Execute and manage ad campaigns – brand & performance
  • Communicate with clients / POC to keep the campaign achievements in sync with the predefined goals
  • Generate relevant reports at three stages of the campaign – Before, During and After
  • Campaign Auditing the advertising account and find gaps in existing structure and targeting
  • Plan, execute and manage Programmatic Campaigns

Required Skills

  • A minimum of 7 years of work experience in managing ad operations of popular networks such as Google, Facebook, Display, Bing, Yahoo and others
  • Exceptional verbal and written communication skills
  • Creative, out-of-the-box thinker with sharp analytical skills and problem-solving ability
  • Self-motivated, team player and persuasive with an inclination to learn and grasp new concepts
  • Excellent numerical ability and attention to detail
  • Well-versed with MS-Office applications like Excel, PowerPoint and Word
  • Ability to simultaneously manage multiple projects
  • Should be able to do business with people from different cultural backgrounds
  • Experience of managing App Campaigns on DV360 while optimizing for reach/install/conversion. Also having experience of linking App Analytics platform to DV360
  • Understand Performance across Digital
  • Preferably worked on Performance based campaigns

Benefits

  • Young, Dynamic, Competitive work environment
  • 5-day work week
  • Casual dress code
  • Allowances (medical, maternity, etc.)
  • Bonus- Performance, Referral, Marriage & Child
  • Big Results = Big Rewards
  • Daily Recreational Activities organized by WeWork Community (Stand Up shows, Yoga Classes, Dance Classes, Training Programmes, etc.)

About Us

About Affinity
Affinity (affinity.com), established in 2006, is an advertising technology holding company which ideates, invests and develops businesses around the intersection of technology, media and advertising. It today operates 5 different business units – mCanvas (mCanvas.com), SitePlug (SitePlug.com), VEVE (veve.com), Yield Solutions (YieldSolutions.ai) and OneDash (onedash.ai).

We are a company, which realizes that its employees are its most important assets & hence we strive towards providing a conducive work environment, which is flexible, professional, prospering, stable, innovative and truly international in scope. If you wish to build a career with a thriving, fast-paced and cutting-edge technology company that offers personal & professional growth, we sure do want to hear from you!