Product management Product Manager (Mumbai, India)

Siteplug founded in 2015, is a business unit owned and operated by Affinity, an advertising technology holding company. SitePlug drives digital transactions for brands by correcting user navigation errors globally, thereby solving a marketer’s problem.

Users make spelling errors while entering website addresses or while they are searching for brands in the browser. These errors can drive users off course, and they could end up on a competitor brand’s website or get infected with viruses by look-alike websites. Our proprietary tech auto-corrects these errors and redirects users safely to where they really intended to go in the first place. Our tech eliminates the friction brands face in attracting high intent consumers (who have been influenced by the brands communication on TV, Radio, Outdoor, Print, etc.).

SitePlug is trusted by over 1,000 brands globally for whom we are bringing back transaction’s worth $100Mn annually, which could have been potentially lost to competing brands. SitePlug’s vision is to enhance safer and faster browsing for internet users globally.

The Job: You will take ownership of the product. Define features and processes, drive projects end-to- end, collaborate with various teams to implement solutions for our Advertising and Monetization Products. This role offers developing strong relationships with industry related companies and working with our in-house engineering teams, to create innovative products and features. Must understand Online Advertising industry in order to assess and recommend new product features for our rapidly growing business. Work closely with internal marketing, sales, operations, development and other in order to successfully manage and coordinate all products and features releases. You will have frequent opportunities to influence significant decisions. You will be working on various products at Siteplug - Site Direct, Site Suggest, & Site Discover. The person will be primarily working our actively growing product Site Discover. This product helps monetization for Content publishers, those who own interesting content – typically websites (news, deals & coupon sites, product recommendation, or informative and entertaining websites), and promoting discovery of brands for high intent users via placements on such top content websites. We help over 100s of million users globally navigate to Brands with no friction, creating millions of interactions/ engagements in various ad formats across languages from around the world. This person will be responsible for improving our product experience globally. The ideal candidate is someone who has rich experience in building such consumer facing web scale products.


  • Take ownership of product roadmap, product strategy, product features, product delivery, and product quality.
  • Work with technology, product and business teams to enhance commercial value of the product by building/updating product features.
  • Understand user needs, gather requirements, create roadmaps and work with engineers to launch new products and features.
  • Manage technology partner relationships, identify necessary and/or desirable third-party features; evaluate and select vendors, negotiate agreements and contracts, and manage partnership integration.
  • Become an expert on all product releases from development to post-sales support.
  • Define and monitor relevant metrics to keep track of product growth.
  • Develop reference documentation for product related internal and external processes.
  • Take charge of implied processes associated with market research, feasibility study, feature freeze, development coordination, and future enhancements.
  • Understand data thoroughly and have insights about the various business use cases. Support customer-facing teams with data insights, reports, analysis, and actionable recommendations.
  • Gather competitive industry and market analysis to understand customers’ needs, current trends and partnership opportunities.
  • Apply innovative ideas and concepts to improve product features and product performance.
  • Be a trusted advisor and thought partner, providing deep analysis of data and help define and conduct pilot tests.

Required Skills

  • 7+ years of product development and product management experience in creating Web and Mobile products and services.
  • Experience with building products from scratch with strong understanding of User Experience, feature planning, requirements gathering and process management.
  • Expertise with Interaction Design and ability to align UX with product management and decision making based on UI/UX.
  • Proven ability to influence cross-functional teams without formal authority, working with both developers and business facing teams to implement new products.
  • Excellent communication skills, interpersonal and presentation skills with ability to tailor technical information for different audiences. Excellent teamwork skills, ability to self-start, share insights, ask questions, and report progress.
  • Flexibility to work in a fast-paced and highly dynamic environment.
  • Advanced project management and risk management skills.
  • High attention to detail.

Additional Desired Skills

  • Bachelor’s / Master’s Degree in Computer Science or Engineering or a related technical field.
  • Experience working with Online Advertising related products or services.
  • An understanding of software development lifecycles.
  • Knowledge of HTML5 and CSS3.
  • Knowledge of programming languages (Note: You are not required to code).
  • Strong enthusiasm in solving messy problems with good solution design skills.
  • Usability testing for Web-based applications and mobile applications.
  • You need to be Self-motivated, organized, independent.
  • Entrepreneurial experience.
  • Ability to grasp emerging technical standards.
  • Added advantage if you have exposure to managing products catering to millions of users, managing product features built for both web and mobile technologies. Exposure with a popular internet property or a large mobile product is a plus.


  • Young, Dynamic, Competitive work environment
  • 5-day work week
  • Casual dress code
  • Allowances (medical, maternity, etc.)
  • Bonus- Performance, Referral, Marriage & Child
  • Big Results = Big Rewards
  • Daily Recreational Activities organized by WeWork Community (Stand Up shows, Yoga Classes, Dance Classes, Training Programmes, etc.)

About Us

About Affinity
Affinity is an ad tech company which creates user engagement products (branding and performance) for digital media. It is in the business of creating sustainable and scalable advertising/media products with special attention to user experience. Established in 2014, Affinity is now a 140+ employee company that operates 5 business units, namely - mCanvas, VEVE, Siteplug, & Yield Solutions. For more information, visit

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