Product Management Product Manager (Mumbai, India)

VEVE is a business unit owned and operated by Affinity. VEVE is a performance marketing platform with its primary focus to connect brands to OEMs and Browsers through unique ad formats.

Our unique products are built to run performance campaigns for brands globally while they are intelligently designed to become a brand discovery platform in the browser and mobile environment. With VEVE, brands can tap into a pool of millions of untapped users through various moments of discovery. VEVE unlocks newer monetization avenues for OEMs & various publishers and also enhances users’ online journey. Our Products serve ads to 100’s of million users globally, helping them access ads in various formats - tiles, notification ads, and offers & deals in their geography in multiple languages.

The Job: You will take ownership of the product. Define features and processes, drive projects end-to- end, collaborate with various teams to implement solutions for our Advertising and Monetization Products. This role offers developing strong relationships with industry related companies and working with our in-house engineering teams, to create innovative products and features. Must understand Online Advertising industry in order to assess and recommend new product features for our rapidly growing business. Work closely with internal marketing, sales, operations, development and other functional units in order to successfully manage and coordinate all products and features releases. You will have frequent opportunities to influence significant decisions.


  • Take ownership of product roadmap, product strategy, product features, product delivery, and product quality.
  • Work with technology, product and business teams to enhance commercial value of the product by building/updating product features.
  • Understand user needs, gather requirements, create roadmaps and work with engineers to launch new products and features.
  • Manage technology partner relationships, identify necessary and/or desirable third-party features; evaluate and select vendors, negotiate agreements and contracts, and manage partnership integration.
  • Become an expert on all product releases from development to post-sales support.
  • Define and monitor relevant metrics to keep track of product growth.
  • Develop reference documentation for product related internal and external processes.
  • Take charge of implied processes associated with market research, feasibility study, feature freeze, development coordination, and future enhancements.
  • Understand data thoroughly and have insights about the various business use cases. Support customer-facing teams with data insights, reports, analysis, and actionable recommendations.
  • Gather competitive industry and market analysis to understand customers’ needs, current trends and partnership opportunities.
  • Apply innovative ideas and concepts to improve product features and product performance.

Required Skills

  • 5+ years of product development and product management experience in creating Web and Mobile products and services.
  • Experience with building products from scratch with strong understanding of User Experience, feature planning, requirements gathering and process management.
  • Expertise with Interaction Design and ability to align UX with product management and decision making based on UI/UX.
  • Proven ability to influence cross-functional teams without formal authority, working with both developers and business facing teams to implement new products.
  • Excellent communication skills, interpersonal and presentation skills with ability to tailor technical information for different audiences.
  • Excellent teamwork skills, ability to self-start, share insights, ask questions, and report progress.
  • Flexibility to work in a fast-paced and highly dynamic environment.
  • Advanced project management and risk management skills.
  • High attention to detail.

Desired Skills

  • Bachelor’s / Master’s Degree in Computer Science or Engineering or a related technical field.
  • Experience working with Online Advertising related products or services
  • An understanding of software development lifecycles.
  • Knowledge of HTML5 and CSS3.
  • Knowledge of programming languages (Note: You are not required to code).
  • Usability testing for Web-based applications and mobile applications.
  • Ability to grasp emerging technical standards.
  • You need to be Self-motivated, organized, independent.
  • Added advantage if you have exposure to managing products catering to millions of users, managing product features built for both web and mobile technologies. Exposure with a popular internet property or a popular mobile product is a plus.


  • Young, Dynamic, Competitive work environment
  • 5-day work week
  • Casual dress code
  • Perks - Medical insurance, Maternity and Paternity leave, Performance bonus, Employee Referral bonus, Marriage & Child Bonus
  • Big Results = Big Rewards
  • Daily Recreational Activities organized by WeWork Community (Stand Up shows, Yoga Classes, Dance Classes, Training Programmes, etc.)

About Us

About Affinity
Affinity is an ad tech company which creates user engagement products (branding and performance) for digital media. It is in the business of creating sustainable and scalable advertising/media products with special attention to user experience. Established in 2014, Affinity is now a 140+ employee company that operates 5 business units, namely - mCanvas, VEVE, Siteplug, & Yield Solutions. For more information, visit

To apply, please send your resume to