Creative Specialist, Creative Strategy (Mumbai, India)

mCanvas  is an experiential storytelling platform that helps brands emotionally connect with their audiences on small screens. Our mobile ads and content marketing solutions make experiences interactive and memorable by etching phone sensors and device features into the brand narrative. mCanvas is creating 'wow' moments every day by reinventing formats, building tools and providing a marketplace (of 70+ publishers like Moneycontrol, RepublicWorld, TheHindu, ScoopWhoop, and SportsKeeda) to run these experiences at scale. To see our award-winning work and learn more visit  

mCanvas is looking for an experienced Creative Strategist with a drive to work in a fast-paced environment while thinking quickly on their feet. Unlike standard mobile advertising solutions, we empower brands to weave more effective brand stories by etching mobile sensors and features into the ad creative. The candidate will apply such cutting- edge technology solutions to bring industry-first innovations and award-winning ideas to mCanvas clients.

The primary responsibility of this position is to create strong conceptual and strategy-based advertising across mobile media for clients. The role leads the creative studio culturally and is responsible for the quality of the creative product and output.


  • Conceiving truly engaging concepts and overseeing development of appealing visual mock-ups, as well as interactive working demos by the respective teams
  • Taking ownership of campaigns from production to completion, effectively executing mobile advertising campaigns as per brand identity and objectives
  • Working with Creative Strategists, Designers, and Web-Developers to determine feasibility, as well as scheduling and prioritizing their queues to bring your creative vision to life
  • Gathering client feedback from the account managers and incorporating it into your creatives
  • Ensuring high quality output even with tight deadlines and the ability to work under pressure
  • Strategically developing the UI/UX of the creatives, and optimizing campaign performance based on analysis of user trends, feedback, and data
  • Brainstorming ideas and collaborating with other Creative Strategists
  • Pitching ideas to clients by clearly articulating benefits of the team’s creative concepts 
  • Ascertaining internal working processes (planning, development, execution, etc.) are run efficiently while maintaining thoughtful, professional, and direct communication with the team
  • Following the latest in media trends for copywriting, designing, advertising, web/mobile technologies, and marketing as well as pop-culture & current hot-topics

Required Skills

  • 2+ years of experience in a digital agency environment, preferably with a focus on copywriting
  • Strong grasp of the digital landscape, especially its technological and creative possibilities & limitations
  • Either have prior knowledge of, or be tech-savvy enough to quickly grasp the workings of mobile and web technologies, devices, device sensors and key digital principles
  • Experience working with a team of Designers, Copywriters, Creative Strategists, web-developers, and salespeople
  • Excellent command of the English language (grammar, spelling and vocabulary) with proficiency in any other regional languages being a plus
  • Polished client presentation skills, demonstrating a clear vision of how the work addresses problems and requirements set forth in a creative brief 
  • Strong planning and organizational skills 
  • Empathy and enthusiasm for businesses – big and small as well as brands of all kinds


  • Young, Dynamic, Competitive work environment
  • 5-day work week
  • Casual dress code
  • Allowances (medical, maternity, etc.)
  • Bonus- Performance, Referral, Marriage & Child
  • Big Results = Big Rewards
  • Daily Recreational Activities organized by WeWork Community (Stand Up shows, Yoga Classes, Dance Classes, Training Programmes, etc.)

About Us

About Affinity
Affinity (, established in 2006, is an advertising technology holding company which ideates, invests and develops businesses around the intersection of technology, media and advertising. It today operates 5 different business units – mCanvas (, SitePlug (, VEVE (, Yield Solutions ( and OneDash (

We are a company, which realizes that its employees are its most important assets & hence we strive towards providing a conducive work environment, which is flexible, professional, prospering, stable, innovative and truly international in scope. If you wish to build a career with a thriving, fast-paced and cutting-edge technology company that offers personal & professional growth, we sure do want to hear from you!

To apply, please send your resume to