creative Specialist/Sr. Specialist Social Media (Mumbai, India)
About Good Guilt

Good Guilt is a sustainable force to reckon with. The conscious nudge one needs to choose a greener, more sustainable life. We are here to learn, educate, inform, support, and promote all things sustainable.

We are new, but we are growing fast! We are a well-knit team of creative 'Internet Explorers', (just a lot faster, a lot!), who love to dig the good stuff out there!

Culture is at heart, so we would like to work with someone who is a curious cat. If you think you would like to join the gang, we've some good news for you- We're hiring!

Job Overview

We are looking for a Social Media Manager to join our editorial team to create a solid social media presence for our upcoming content platform and help build an online community of eco-conscious consumers.

In this role, you will bring together a community of people (targeting the US audience) passionate about saving the environment, and shopping for eco-friendly and sustainable products, and help raise awareness across multiple social media platforms.

We would love for you to help us achieve these two things

  1. Drive engagement & growth (mostly organically) across social media channels
  2. Grow a loyal base of followers/readers & direct them towards our website


  • Ideate, plan, create and schedule the social media strategy/calendar across our social media channels [Instagram, Facebook, Twitter, Pinterest & TikTok US]
  • Write social media copy, give design briefs.
  • Create paid campaigns on social media to help us reach more people
  • Analyze/report weekly performance and implement learning points
  • Define and embody our platform’s voice tone in every tweet, post, and conversation
  • Be data/trend informed about what’s working on social and what’s not
  • Propose & experiment with new growth strategies and ideas
  • Explore new social media networks, apps, and tools
  • Work together with the content and design team to share great content on our social media


  • You are social media savvy and have a penchant for language and an understanding of content and American pop culture.
  • You believe in the power of hashtags, memes, vaccination, and free speech!
  • You have your finger on the pulse of the latest online trends and key insights across all social platforms.
  • You are well-versed with social media platforms, scheduling, and analytical tools and love to stay on top of your game here You have zero tolerance for spelling mistakes and typos!
  • You understand the ‘dark side’ of social media and are passionate about content that drives change, wellness, and self-care.
  • You are passionate about the revolution of sustainability and/or would love to be a part of it.

Required Skills

  • 1-4 years of experience with a strong & proven track record as social media & community manager with a diverse community
  • Proficient with the social media scheduling tools [Later, HootSuite, Buffer] and paid social media [Facebook Ads Manager] is a plus
  • Pro: Bachelor’s degree in marketing, Digital, or related field

Brownie Points If

  • You already are a part of the ‘Sustainable’ tribe in one way or the other: Love animals? Love Plants? Hate plastic? Love Leonardo? Join Us!
  • You have prior knowledge about sustainable brands, social media accounts, or influencers.


  • Young, Dynamic, Competitive work environment
  • 5-day work week
  • Casual dress code
  • Allowances (medical, maternity, etc.)
  • Bonus- Performance, Referral, Marriage & Child
  • Big Results = Big Rewards
  • Daily Recreational Activities organized by WeWork Community (Stand Up shows, Yoga Classes, Dance Classes, Training Programmes, etc.)

About Us

About Affinity
Affinity (, established in 2006, is an advertising technology holding company which ideates, invests and develops businesses around the intersection of technology, media and advertising. It today operates 5 different business units – mCanvas (, SitePlug (, VEVE (, Yield Solutions ( and OneDash (

We are a company, which realizes that its employees are its most important assets & hence we strive towards providing a conducive work environment, which is flexible, professional, prospering, stable, innovative and truly international in scope. If you wish to build a career with a thriving, fast-paced and cutting-edge technology company that offers personal & professional growth, we sure do want to hear from you!

To apply, please send your resume to