Creative Sr. Specialist, Graphic Design (Mumbai, India)

Responsibilities

  • You will be the SPOC (Single Point of Contact) for the content writing and videos team for all design-related queries and tasks.
  • You will be expected to lay down processes for creative requests and tracking sheets for deliverables with internal customers like content writers and video editors.
  • Templatisation and standardization of creatives that follow a fixed calendar on social media for faster delivery and advance preparation to fill calendar slots.
  • Layout a process for receiving content and image suggestions from content writers for image posts on social media platforms like Facebook, Instagram, LinkedIn, and Twitter.
  • Ensure delivery of all creatives for the content writing and social media team at least 48 hours before posting schedule.
  • Own and deliver all image-based formats like news images, article and video thumbnails, story format, and similar formats. Work collaboratively with other teams to ensure timely delivery.
  • Assess stock image requirements and manage related subscriptions.
  • Constantly monitor and optimize CTR(Click-through-rate) for various image formats based on the platform/placement they are made for.
  • Assist in the research and content curation.
  • Present the given content visually so that information is easy to read, easy to understand, and visually enticing, and most important emotionally engaging.
  • Able to think clearly of ideas, concepts, and designs of creative assets from beginning to end of the brief given.
  • Be on top of the latest standards, changes, trends in the visual design field.
  • Interpreting storyboards/wireframes to help visualize the concept to cross-functional teams.
  • Create a pipeline for a design workflow.

Required Skills

  • 2-3 years of relevant experience in graphic design at a social media and content publishing company will be preferred.
  • Familiar with content creation procedures and methods for viral content on social media pages and websites. Experience with running/managing Facebook and Instagram handles is a big plus.
  • Proficient in using Adobe Photoshop.
  • Proficient/Intermediate knowledge of Adobe Illustrator is a huge plus.
  • An avid content consumer on websites like 9gag, Reddit, Imgur, Digg, and similar portals.
  • Experience in standardization and templatization of design to deliver at scale and manage unusually high volumes from time to time based on demand.
  • Categorize design requirement type and deliver designs within deadlines to facilitate the measurability of effort and time required.
  • Research is a skill you have mastered and are familiar with research and content curation methods and websites.
  • Familiar with content creation for e-commerce i.e. content creation to drive e-commerce transactions.

Desired Skills

  • Basic principles of color theory
  • Color psychology
  • Compositing and layout management
  • Contemporary Typography
  • Dynamic Images (Gifs)
  • Creating style guides for artworks
  • Fair usage of third party tools like Material.io, Adobe Kuler, Freepik, Shutterstock, and more.
  • Advanced Font Pairing
  • Image editing and manipulating skills

Benefits

  • Young, Dynamic, Competitive work environment
  • 5-day work week
  • Casual dress code
  • Allowances (medical, maternity, etc.)
  • Bonus- Performance, Referral, Marriage & Child
  • Big Results = Big Rewards
  • Daily Recreational Activities organized by WeWork Community (Stand Up shows, Yoga Classes, Dance Classes, Training Programmes, etc.)

About Us

About mCanvas
mCanvas is an experiential storytelling platform that helps brands emotionally connect with their audiences on small screens. Our mobile ads and content marketing solutions make experiences interactive and memorable by etching phone sensors and device features in to the brand narrative. mCanvas is creating 'wow' moments every day by reinventing formats, building tools and providing a marketplace (of 70+ publishers like Moneycontrol, RepublicWorld, TheHindu, ScoopWhoop, and SportsKeeda) to run these experiences at scale. To see our award-winning work and learn more visit mCanvas.com

About Affinity
Affinity is an ad tech company which creates user engagement products (branding and performance) for digital media. It is in the business of creating sustainable and scalable advertising/media products with special attention to user experience. Established in 2014, Affinity is now a 140+ employee company that operates 5 business units, namely - mCanvas, VEVE, Siteplug, OneDash.ai & Yield Solutions. For more information, visit www.affinity.com.

To apply, please send your resume to careers@affinity.com