Creative Sr. Specialist, UI Development (Mumbai, India)

VEVE (, is a business unit owned and operated by Affinity, an advertising technology holding company. VEVE is a marketing technology platform that connects brands with OEMs through its solutions- tiles, notification ads and offers engine.

Our unique products are built to run performance campaigns for brands globally while they are intelligently designed to become a brand discovery platform in the browser and mobile environment. With VEVE, brands can tap into a pool of millions of untapped users through various moments of discovery. VEVE unlocks newer monetization avenues for OEMs & various publishers and also enhances users’ online journey. Our Products serve ads to 100’s of million users globally, helping them access ads in various formats - tiles, notification ads, and offers & deals in their geography in multiple languages.

The Job: You are expected to work in a team of UI/ UX enthusiasts creating high quality responsive web and mobile applications. Responsible for handling production environment, creating appealing designs with HTML, CSS and JavaScript, work closely with designers, product managers, developers and QA Engineers and other stakeholders to successfully churn out world-class UI/UX designs. The candidate should be capable of learning and putting skills into action. Though mentorship is available, we appreciate a self-driven, self-motivated, organized, independent professional. This person should be highly motivated to combine art of user design with art of programming. Responsibilities will include translation of UI/UX design wireframes to actual code that will produce visual elements for diverse applications. Our revolutionary product enables advertisers to achieve an unprecedented customer engagement.


  • Develop and maintain world class user-facing design interfaces, tools and features.
  • Take ownership of projects UI and UX requirements.
  • Ensure the technical feasibility of UI/ UX designs.
  • Estimate work and be accountable for delivering on tasks.
  • Build reusable code and libraries for various applications.
  • Optimize application for maximum page load speed and scalability.
  • Assure that all user input is validated before submitting to back-end.
  • Collaborate with other team members and stakeholders.
  • Write appropriate technical documentation to aid in knowledge transfer.
  • Creating presentable reporting interfaces with visually appealing graphs and charts.
  • Stay abreast of new technical trends in front-end technologies, learn related design frameworks, tools and technologies quickly and implement them to enhance product experience.
  • Architectural planning for Front End technology and collaborating on data formats and APIs with partner teams internally.
  • Apply innovative ideas and concepts to improve product features and product performance.

Required Skills:

  • 7+ years of Product UI development and shaping product UI design for various Web and Mobile products and services.
  • Strong command of HTML5, CSS3, and JavaScript
  • Must have experience in React UI frameworks (Material UI, Ant Design etc.)
  • Experience and knowledge of Cross-browser compatibility and debugging
  • Experience in mobile design for responsive websites and mobile applications
  • Strong sense of responsibility and attention to detail
  • Strong ability to deliver quality work with aggressive timeliness
  • Experience with building products from scratch with strong understanding of User Experience, feature planning, requirements gathering and process management.
  • Expertise with Interaction Design and ability to align UX with product management and decision making based on UI/UX.
  • Knowledge of web-site performance tuning techniques for better UI experience and speed
  • Proven ability to influence cross-functional teams without formal authority, working with both developers and business facing teams to implement new products.
  • Excellent communication skills, interpersonal and presentation skills with ability to tailor technical information for different audiences.
  • Excellent teamwork skills, ability to self-start, share insights, ask questions, and report progress.
  • Flexibility to work in a fast-paced and highly dynamic environment.
  • Advanced project management and risk management skills.
  • High attention to detail.

Desired Skill

  • Bachelor’s / Master’s Degree in Computer Science or Engineering or a related technical field.
  • Prior experience is the digital advertising domain
  • An understanding of software development lifecycles.
  • Knowledge of jQuery, Sass, Bootstrap and other JS frameworks
  • Usability testing for Web-based applications and mobile applications (various UI interfaces)
  • Familiarity with interface usability principles
  • Ability to grasp emerging technical standards.
  • You need to be Self-motivated, organized, independent.
  • Added advantage if you have exposure to managing products catering to millions of users, managing product features built for both web and mobile technologies. Exposure with a popular internet property or a large mobile product is a plus.


  • Young, Dynamic, Competitive work environment
  • 5-day work week
  • Casual dress code
  • Allowances (medical, maternity, etc.)
  • Bonus- Performance, Referral, Marriage & Child
  • Big Results = Big Rewards
  • Daily Recreational Activities organized by WeWork Community (Stand Up shows, Yoga Classes, Dance Classes, Training Programmes, etc.)

About Us

About Affinity
Affinity is an ad tech company which creates user engagement products (branding and performance) for digital media. It is in the business of creating sustainable and scalable advertising/media products with special attention to user experience. Established in 2014, Affinity is now a 140+ employee company that operates 5 business units, namely - mCanvas, VEVE, Siteplug, & Yield Solutions. For more information, visit